Simply put a website designed for desktop or notebook doesnt convert well to your smartphone. And becuase more and more users are browsing the web with their mobile devices a hard to read slow loading tough to navigate mobile experience is going to send them off to shop elsewhere.
There are a number of techniques that can used to optimize a website for mobile.
” Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”
Video gives you high impact. Dollar for dollar its the most engaging tool the web offers.
One of our clients increased the time users spent on the front page of their website from 10 seconds to over 2 minutes and doubled the number of backpage hits by 200% with a one minnte clip.
Costs thounsands right ?
Yes We can have our video staff do a full corporate shoot with professional sound in 1080p, edit with voiceovers, special effects, and host it on our own account for about a $ 1500. But you may need to grow into that. In the meantime you can use a service like like https://animoto.com/business
Get your logo and graphics together shoot a few clips of your products / staff / store etc with your go pro or DSLR and away you go.